John Rossman is the author of Big Bet Leadership and The Amazon Way book series, a former Amazon leader and Managing Partner at Rossman Partners, an advisory firm helping clients compete in the digital era. Mr. Rossman is an expert at crafting and implementing innovative and digital business models and capabilities. He is a sought after speaker on leadership, innovation and company culture. John was an early executive at Amazon.com where he played a key role in launching the Amazon marketplace business as the Director of Merchant Integration, and went on to have responsibilities for the enterprise business at Amazon.