Vasundhara’s interest in Economics and Psychology inspired her to revisit common assumptions through a creative lens, which consolidated observations from a range of perspectives. She has worked as a Management Consultant at Strategy&, PwC London, where she applied Economics-based insights to help clients overcome business challenges. She has published Economics research papers, taking ahead her writing journey that began during her school years at Mayo College Girls’ School. She founded MyAnalysers, a venture incubated at IIM Bangalore.